It's currently sitting significantly high percentage of people preferring dark mode
Then why not you add this feature into your site? First lets analyse why you need Night Mode App
You can take care of your visitor's eyes!
Make your store visitors spend more time on your store and eye-pleasing browsing experience. Users personal preference rules always wins. Night Mode – (Dark Mode) can be a game changer for your store.
Many researches shows that the number of purchases made in the midnight period rose by significantly high percentage in earlier year.
Q : But why do people feel the need to do their shopping so late at night?
A : 'Because It's the only time they have.'
- The peak customer traffic occurs at 21:00 and ends at about 01:00.
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During this period, customers are most active on the websites.
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So if they are not comfortable to browse your store they can left without shopping, Thats bad, here comes the need of Night mode App for your store.
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Romana Kuchai, a doctor based in London, says that bedtime is the only period in the day when she has the time to go online to do her shopping,
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Whether it is for essential or spur-of-the-moment purchases.
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And she is not alone. Many women told the BBC that they too like to shop for clothes and even get their grocery shopping orders done late at night.
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So if they are not comfortable on your store because of too bright light and the colours of the website, Then the leave early from your store without buying
To make them retain it become must that your store should support the Dark Mode to make theme comfortably browse through your wide range of products without getting headache because of the browsing and choose what they want to buy.