Web Push Notification is a new and important marketing channel for e-commerce. Due to privacy concerns, website visitors are increasingly reluctant to give out emails and phone numbers. Push Notification does not collect as much information as other channels, and the subscribers can not be shared or resold. Push notification is quickly gaining popularity in e-commerce, and has become a marketing channel that online stores cannot afford to miss.
Smart Push Marketing is built to help you recapture your lost sales, generate new traffic and boost sales.
Recover Abandoned Carts and Abandoned Checkouts:
As a shop owner, you might know the importance of abandoned checkouts recovery, but did you know abandoned checkouts is just a small subset of abandoned carts? Here is the difference. Abandoned checkout is when a customer adds items to the cart and starts the checkout, but gives up before completion. On the other hand, abandoned cart is when a customer adds items to the cart, and leaves even before clicking the checkout button.
Can you imagine the number of abandoned carts your store has every day? Way more than abandoned checkouts. Until recently there was not even a way to recover these abandoned carts, since you do not know who those customers are, and do not have their emails. Now, Smart Push Marketing not only recovers abandoned checkouts, but also has an algorithm to recover the large number of abandoned carts. Automatically send notifications to convert them into sales.
Timing is imperative
Customers are more likely to respond to a notification if it’s the most recent one they see. This makes timing very important. Sending the same campaign at a different time of the day can create a huge difference in sales. A classic mistake is to ignore a subscriber’s time zone or active shopping hours. If timing has not been taken into your marketing consideration, you might have missed a lot of orders that you would have gotten otherwise.
Smart Push Marketing can deliver your promotions to your subscribers at an appropriate time in their time zone. You can also configure campaigns so that subscribers receive notifications at the time of day when they subscribed to your store. These are the times when they are active and able to take immediate actions. This makes it more convenient for your subscribers to place orders with your store, hence boosting sales.
Subscriber Segmentation:
The App auto-segments subscribers into groups such as price sensitive group, frequent visitor group, win-back group, etc. You can create targeted campaigns accordingly. For example, you can send “price sensitive group” and “price insensitive group” different discount codes to maximize sales.
Multi Platform Support:
- Device: Mac OS, Windows, Android
- Browser: Edge, Chrome, Firefox, Opera
