The Best Marketers Use Behavioral Segmentation
Targeted messaging is the best way to engage with customers and grow sales, and behavioral segmentation is the best way to ensure you create targeted messaging for your customers.
Apteo helps you identify, discover, and create segments of customers that are likely to buy more, at risk of churning, big spenders, and more. We use A.I. to help identify behavioral patterns that lead to sales and use those patterns to group your customers based on key behaviors. You can also create your own segments based on rules and conditions that matter the most to you.
With each segment, you'll get the ability to export your customers, synchronize them to Klaviyo, and understand retention.
How You Can Use Apteo
We'll segment your customers into specific groups based on how you can message them to make more money. Take your Big Spenders and send them a thank you email and a 5% discount, or synchronize a list of your at-risk customers and target them with a cross-sale based on our product recommendations. You can even export your customers into a list for lookalike targeting on Facebook.
When you know who your customers are and what they care about, you can drive more sales from them and keep them engaged with your brand.
All Features
- Smart Segments generated by A.I.
- Custom segments you can create by specifying rules or conditions or uploading a list
- Browse and filter your customers based on average order value, date of first purchase, lifetime value, and more
- View analytics at a segment level to understand how different customers vary across order history, size, retention, and churn
- Automatic synchronization of your segments to lists on Klaviyo
- Filter your customers and export them to your email provider or run retargeting ads or create lookalike audiences