The Problem
88% of consumers today want to buy from brands they trust. Stop hiding your awesome mission on the back of your site somewhere.
What is Because?
Because helps you add "About Us" banners to your product pages to share your mission with customers right on their path to purchase. Gain their trust where it matters. No distracting detours.
Your Opportunity
Increase sales with socially conscious consumers by connecting them to your mission. Because users have seen an increase in the number of site visitors adding to cart as high as 37% and a sales conversion lift as high as 243%.
The Magic of Because
Secret #1: Campaigns are tied to product SKUs
We know your mission is complex and ever-changing, so we built the first app that would support that. Every Because product banner can feature an entirely different story that can be shown on as many or as little products as you'd like.
Secret #2: We get it
We're a team of those short-attention span, socially conscious Millennials we mentioned. So, we understand how today's customers want to buy. Our "About Us" banners were designed to be fail-proof to generate trust and even for boomers 🙂
You don't need a fancy tech team
We think it's unnecessary to hire a developer to code new content into your site, just to have to change it the next month. So we said- be gone developers!
How it works
- Create a new campaign. Give it a cool name that represents the first story you want to tell, like "Saving Penguins" or "How we got started."
- Choose your preferred banner style to match your site. Yeah we like templates too.
- Check off the products you want to show your first banner on. Like for example, all the products that help save penguins. Or for a Founding story, just choose all of them.
- Now, time to make it look pretty. By changing your colors, fonts, icons, and copy, you can customize each banner to fit naturally into your site's brand. Keep your copy short and sweet, and most importantly, make it sound like you.
- Each banner will have Campaign settings. For example, you can easily turn it on and off if you're featuring Black Friday/holiday stories or want to switch in a new one on the same product.
- Also in your settings, you'll see the option to turn on A/B Testing. This basically shows your banner to only half of the people who come to your site. The other half won't see any change.
- Finally, insights. Each month, we will give you analytics to understand the impact on your revenue, add to cart metrics, and conversion rate.
