Our job is to make you awesome at yours
You want to treat each customer as an individual, not part of a crowd. But that’s often easier said than done, as customer data tends to sit in disjointed systems. And true cross-channel personalization can require a whole arsenal of different tools.
It’s Fresh Relevance’s mission to change that.
Built by a team of digital marketing veterans with over 20 years of experience, we empower retailers to see the unique shopper and provide a brand experience that stands out from the pack – all powered by one platform. Uncover and execute the marketing tactics that truly resonate with each individual throughout the customer journey to boost revenue and loyalty.
Integrating seamlessly with your existing marketing stack, our all-comprehensive personalization platform provides unique insight into each customer by unifying siloed data. Machine learning and advanced segmentation help you understand the individual and the tactics that resonate most with them.
Our unrivaled set of real-time digital marketing tools personalizes the customer journey across email, website and app through dynamic content, marketing automation and social proof widgets. Wide-ranging testing and revenue-based reporting functionalities show the value of each tactic and make it easy to optimize campaigns.
The marketing teams of over 350 brands worldwide use Fresh Relevance, including Rip Curl, Harvey Nichols, MyOptique Group, Mothercare, TimeOut and Laura.ca.
Features
- Integrates Shopify data with any other marketing platform
- Integrates with all email service providers and review platforms
- Real-time profiling and advanced segmentation
- Dynamic email and website content (incl. countdown timers, personalized banners, coupons)
- Contextual email content at the moment of open (based on location, weather forecast, time of the day)
- Product recommendations for email and web
- Advanced behavioral email triggers (incl. price drop and back in stock alerts)
- Cart and browse abandonment emails
- Dynamic web data capture overlays
- Behavioral web pop-ups
- Social proof widgets for email and web (incl. ratings & reviews)
- Quick and easy set-up with a single line of Javascript
