Full Funnel Conversions API App
Never miss out on tracking your return on ad spend. The Full Funnel Conversions API App will seamlessly pass Server Side events for the following Facebook Events:
- Add to Cart
- Initiate Checkout
- Add Payment Info
- Purchase
Benefits
- Easy setup and configuration
- Control which funnel events you share with Facebook
- Do more than just share the Purchase event, which will help your retargeting efforts for those potential customers who haven't yet purchased
- Customer support
- Deduplication so there is no redundancy between Pixel & Server events
