Deep & Machine Learning AI Automating eCommerce Advertisement
Okiano helps online retailers grow their business. We use AI to automate the creation of Google Ads from your website product content and category structure and then we upload these Ads to Google AdWords creating a campaign that can be managed by you or by our automated AI system.
How it works
Okiano App collects all of your Site catalog information including categories, products and attributes, and product description. You can use the Okiano App when you want to start a new Google Ads campaign from scratch or when you want to augment your existing campaign with fresh Ads and new Keywords. This extension for Magento will not affect your site appearance. The function of the extension is to enable the Okiano AI system to download your catalog information (read-only operation) for processing analysis and creation of Ads and Keywords for your campaigns.
What's Possible
Knowing the intent of users searching the Internet provides the opportunity to serve the exact information they need and influence their decision. For example, if someone types the search phrase “price of black dress shoes”, we have a good sense of what their content expectations are as well as their intention. Okiano uses Machine and Deep learning to figure intent of users and create keywords and Ads creative to meet this users intent. This is how we automate the entire search advertisement task for eCommerce Digital Marketing, and drive positive results to our retail customers.
Features
- Creative Magic: Creates effective, great-looking ads without a designer! It’s completely automatic.
- Smart Keywords: Okiano Smart Keywords is an Artificial Intelligence system that generates a large number of relevant keywords. Now you can have all the keywords you need and avoid paying high CPC costs for keywords that are high in demand.
- Campaign Builder: Builds perfect campaigns in Google Ads (AdWords), maintaining the important relevancy of the Keyword – Ad – Landing page sequence. Your ads will appear on Google search, Shopping and across Google display network.
- Sales Amplifier: Okiano App will initiate a sophisticated re-marketing and re-targeting, campaigns with new keywords and Ads to increase your sales and scale your business in a competitive landscape.
- Shopping Booster: Okiano App will automatically create Google Shopping campaigns that work, matching to your store categories to meet relevant user searches identifying intent to purchase and optimizing to keep your performance at peak.
- Budget Optimizer: Okiano App optimises your campaigns budget continuously to yield better performance, higher ROAS and profitability for you.