Gatsby: Influencer Marketing - shopify app

As one Shopify Merchant just said to us: "Gatsby is the silent partner working for you in the background building your community"

By The Numbers

• 15-25% of your customers will opt to give you their Instagram username
• 25-45% of them have 1,000+ Instagram followers each
• 6-10% avg. Instagram engagement rate for nano & micro influencers

Unlock new growth channels by installing Gatsby and developing a fully automated strategy for nano-influencers, micro-influencers, and larger influencer affiliates

What Is Gatsby?

Gatsby is a new kind of influencer marketing platform built on top of Shopify, Klaviyo, Instagram and other marketing automation tools.

It identifies influential customers and triggers workflows to help brands build fully automated influencer and micro-influencer strategies, eliminating the manual processes of finding influencers, coordinating collabs, tracking when influencers post, issuing rewards, and measuring performance. Gatsby + Klaviyo automates the entire nano/micro/influencer process.

Overview Deck

Scroll through our video overview deck: bit.ly/gatsbyoverview

Clients

Growing brands like Steve Madden, Labucq and Babe Lash Cosmetics use Gatsby to gather powerful data & social analytics on their customers for a turn-key micro influencer management experience.

You'll be most successful using Gatsby if you have greater than 5,000 website visitors per month and use Klaviyo.

"By integrating Klaviyo and Gatsby, merchants can segment their customers by influence and develop email and SMS campaigns that make micro-influencer marketing significantly easier." – Stewart Wesley, Strategic Partnerships at Klaviyo

"Gatsby is awesome at telling us which of our ecommerce customers are influencers or micro-influencers and then syncing that data back to our central repository in Klaviyo for segmenting and outreach." – Sarah, eCommerce at Steve Madden

If you don't use Klaviyo or have less traffic, contact us for custom implementation support.

How Gatsby Works

1. Integrate Gatsby with your email subscriber popup to discover influencers shopping on your website
2. Influencer insights then flow to Klaviyo where you can trigger automatic flows that invite those influential customers to collab
3. Gatsby tells you when customers mention you on Instagram and pass that event back to Klaviyo as well, to automatically reward those customers for spreading the word about you.

You'll get to see all new analytics on how those posts are performing, including engagement metrics and reach too!

Next Steps

Click "Add App", simply pick your install route, and go live in minutes.

Please contact us with any questions!

Gatsby is developed by a small team in California. We work hard around the clock. If you can relate, we want to work with you 🙂