Audience Factor helps you create hyper-targeted Facebook Audiences.
Every purchase transaction contains valuable data about your customer's preferences, needs, and spending habits. With Audience Factor helps you can leverage this data and create more precise custom audiences, and better lookalikes.
Key features
- Advanced audiences builder
- Create lookalikes directly from the app
- Automatic synchronization with Facebook
- Re-sync of audiences at the time interval of choice
- Templates to get started fast
Popular Use Cases
- Build more powerful lookalike audiences
- Turn one-time buyers into loyal customers
- Maximize the reach of promotions and product launches
- Cross & Up-sell matching products
- Re-engage and win back lost customers
- Prevent churn
Main segmentation criteria
- Customer attributes. eg: Accepts email marketing, customer tags, country
- Products purchased
- Amount spent
- AOV
- Last order date
- And more
