The Mapp Cloud plugin enables customers to quickly and easily set up the tracking environment needed to start analysing customer insights immediately. It creates the data layer used to feed the Mapp Intelligence customer insights and Mapp Acquire dashboards without requiring you to touch any code.
Plugin Features
- Adds the Mapp Cloud Tag Integration code to the footer of your website.
- Creates the standard data layer to start analyzing customer insights immediately.
- Enables customers to add the information needed to initialize tracking without touching any source code.
- Supports GDPR mode.
- Supports Mapp Intelligence and Mapp Acquire to get the best of both worlds.
Key Features of Mapp Cloud
- Customer insights: Gain in-depth knowledge of your customers.
- Smart alerts: Get alerts if any anomaly is detected by the system.
- Purchase/Abandon predictions: Check the likelihood of your customers to churn or convert.
- Funnel and journey analyses: Follow your users and find the quickest path to conversion.
- Recommendation engine: Personalise your content for each individual user.
- Dashboards and reports: Use our easy-to-understand dashboards for an in-depth analysis.
- Engage with your customers based on meaningful data of your customers' behavior.
