Moonship: Social Group Buying - shopify app

Spending a lot on ads with little return? Worried about what the new iOS privacy rules are going to do to your ad budget? Accelerate your growth and sales through word of mouth Social Group Deals without spending a dime on advertising. Converting this organic traffic via Social Upsells into paying customers. And then have your paying customers refer more friends with Social Gifting to create a virtuous cycle. By building Social Gifting and Social Upsells into the customer journey, Moonship is able to give customers 30-40x as many referral and social proof opportunities in a subtle way.

What is Moonship?

Moonship is an app built by ex-Facebook and ex-Google engineers that helps you acquire more customers through word of mouth referrals and increases conversion rates. Instead of spending on ads, take that money and give it directly as discounts to your existing, loyal customers who love your products. In return, those loyal customers refer their friends.

1) Customers on your site will have the option to buy your products regularly, or buy your products with friends via Social Referrals. If they buy with friends, they’ll be given a link to send to friends & family. If enough people also buy the same product with them, they’ll all get the product at a discount that you set. There is no limit to how many people can join the same buy with friends order - the customer can refer friends who also refer friends, all of whom will do so if they know someone else who would want the product at a discount!

Unlike other discount deal products, the intention is not to sell the product at a loss. You should set the discount to the point where you are still profitable on a per product basis, just expect to sell a lot of them! We find that on average 10-30% of customers refer friends - and 1-4% of all website traffic refer friends.

2) Expiring group orders that are incomplete will be shown to new customers on your site. This dramatically increases the conversion rate of those visitors via Social Proof Alerts, and the original creator of the group deal still gets their deal.

We've found that people who take advantage of these expiring group orders are 220-880% more likely to share with friends, leading this to be a huge secret that no other apps understand!

3) After customers check out, they will receive a limited time gift that they can share with friends. Being a data-driven team, we tested different versions of this model over hundreds of thousands of data points. You'll likely be surprised when we tell you that giving zero financial incentive actually doubled referral completion rates!