Retargeting for Google Ads - shopify app

About Google Ads Dynamic Retargeting

What is Dynamic Retargeting?

Google ads (adwords) dynamic retargeting is a better version of retargeting or remarketing where the ad shown to a user is influenced by the products visited. For eg: A user might see an ad for shirts if he had previously browsed shirts category. Dynamic retargeting or remarketing is extremely effective for e-commerce companies due to high context.

Problems while setting up Dynamic Retargeting

Setting up google ads (adwords) dynamic retargeting or remarketing is very hard. Two obvious requirements are the Google Merchant Center and Google Ads account. Once these are set up, advertisers need to create a retargeting or remarketing tag and implement them across the website with correct parameters. Manually editing theme files is the only manual way to do this which results in a lot of errors.

AdNabu App for Google Ads Dynamic Retargeting

AdNabu automatically creates the retargeting or remarketing tag and implements it across all the pages. You do not have to edit any files or do anything manually. We will also create audiences in Google Ads account so that any new campaign can take advantage of them.

• Previous customers
• Customers who added to cart but did not purchase
• Customers who visited product pages but did not add to cart
• All customers who did not visit a product page

FAQs

• What does this app do?

This app creates a dynamic retargeting or remarketing tag and implements them across your website with correct parameters. It also goes through your products and collections and creates page wise audiences in Google Ads account. You can use these audiences to create a retargeting or remarketing campaign in Google Ads once the pixel is installed.

• What happens if I uninstall the app?

If you uninstall the app, the dynamic retargeting or remarketing tags will stop working.

• Do I need a merchant center account to do dynamic retargeting?

Yes. Google uses the merchant center to fetch products and images to be shown in an ad.

• Does this app setup retargeting campaigns for me?

No. This app only sets up the tag for you in all pages of your website and creates the audiences in Google Ads. You will have to create campaigns manually in Google Ads

Integrates with

• Google AdWords
• Google Merchant Center
• Google Ads

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