Activate the ShinyStat app and start using its Web Analytics and On-site Marketing Automation tools.
Analytics services measure accesses to your shop in real time, allowing you to check the progress of traffic in order to improve its performance.
The ShinyStat dashboards provide a clear and immediate interpretation of all the main traffic and performance metrics of the site, allowing tis users to perform punctual analysis on a census basis through dynamic and customizable graphic representations.
The Keyword Not Provided Report allows you to obtain a probabilistic projection of the keywords used to reach the site by users on search engines, thus constituting an indispensable tool for SEO and SEM managers.
In the Business edition, ShinyStat also provides a socio-demographic report that allows you to know the exact distribution of Gender's visits to the site.
Similarly, in addition to Gender, the statistical distribution of the Audience by age groups is also provided. All this represents an excellent basis for better creation of the offers, the language to be adopted, the services to be offered and more generally the communication strategy to be implemented.
In the Pro version, the report on the areas of interest is also available, which allows you to identify the categories of interest that distinguish the visitors of each thematic area and their gender distribution. Offering a complete statistical picture of the main characteristics of the Audience on each portion of the site, it is therefore the ideal tool for defining strategies, the selection of contents and their optimal allocation on the web pages of your store.
Finally, thank's to Machine Learning and Artificial Intelligence algorithms, ShinyStat also provides you with the On-site Marketing Automation ShinyEngage tool, with which you can send specific messages to targeted users at the most appropriate time in order to increase purchases, for example when user exit intent is detected without completing a purchase.
